Q: What role would the character play at a trade show?
A: It's pretty wide open, but he often plays the part of an attendee. However, there are times when it's best to position him as a fictitous competitor who thinks he has better products than you do. In the case of our "Professor" character...he is introduced as the world's leading authority on the your industry and we find out he really doesn't know what he's talking about which makes it a lot of fun.
Q: Does the character perform alone?
A: He can, but the technique works best in a scripted situation. The character would interact with a professional spokesperson who represents your company.
Q: What would a typical presentation be like?
A: It would go something like this. The spokesperson welcomes the audience to your exhbit and then begins what appears to be a straight presentation. Suddenly, the character interrupts and we find out quickly who he is what he's doing there. The character would ad-lib briefly with the audience and then engage the presenter in a dialogue about what your products or services are and why he should be interested.
Q: Is there a typical length of time for a presentation? How often would it run?
A: Presentations usually run 8-10 minutes and are repeated two to three times per hour depending on traffic flow around the exhibit.
Q: How does using the interactive technique really help us?
A: The character is a skeptic right up front. Throughout the script (in a humorous way) he plays the "devils advocate" and asks tough questions but your presenter has good answers. He learns the benefits of your products or services and as he's "sold" so is the audience. In the end...he's so excited he wants to know more and is directed to see one of your sales people in the exhibit.